Greektown Gambling on High-Rollers

Greektown Casino is betting big on big bettors.

The smallest of Detroit's three casinos Friday unveiled its all-new High Limit Gaming Area, where high rollers can take big gambles -- up to $100 per pull on the slot machine and up to $10,000 per bet on table games like blackjack. Greektown's original High Limit area closed May 27 for renovations.

The renovation and expansion of the High Limit area, part of Greektown's $550 million investment in its permanent casino facility, new parking garage and 400-room resort-style hotel, is considered an important part of Greektown's rebirth.

Just as paying first-class passengers provide more revenue for airlines than a coach cabin full of travelers on discounted fares, casinos earn a significant portion of their earnings from a relatively small portion of players. That's why Greektown has upped the ante in pampering for its best customers, with new offerings like an exclusive lounge and bar, on-site massage therapists and a VIP valet parking service.

Casino officials say the new features -- along with the Greek-inspired, secluded location -- will help keep Greektown's best customers coming back.

For the complete story, please see Nathan Hurst, Greektown courting high rollers, The Detroit News, November 29, 2008.