Monday, August 18, 2008

Bingo Supplies Orders; When is Small Too Small?

We've recently been having an in-house debate at Wholesale Bingo Supplies.com about whether or not we should accept orders under a certain amount, say $9.95. On one side are those that say we should accept any size bingo game supplies order. And, on the other side, there are those that wonder whether an order for just a few bingo dobbers is worth the time and effort. At the moment, I'm sitting firmly on the fence.

I can understand the workers who feel that almost any order is a good order, and that we shouldn't worry about the size. All orders add up and if someone only buys a couple of plastic chips this time, what's to say that they won't come back and purchase more once we show them what Wholesale Bingo Supplies is all about?

I can also see the other group's point. Sometimes it's the smallest orders that can create the biggest problems. Say that someone orders 2 bingo daubers that are currently being kept in a separate warehouse from our shipping department. We can have those daubers transported to our shipping department, or arrange for them to be shipped from there current location. Both options take time and effort.

Then there's the additional question of how valuable is a customer going to be if they're willing pay $7-$9 shipping for a $2 product? Is this person really a bingo player who will return to our site, or are they purchasing the items for a one time project?

Obviously, we need to think this through. We don't want to upset our customers or turn away customers. But, we are considering establishing a minimum order amount and/or a service charge on the smaller bingo supplies orders.

What do you think? If you're a customer of ours would this be a problem? If you run an online retail site yourself, what's your opinion on establishing minimum orders?

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