How you ever seen a really ugly bingo program? It's sloppily designed with handmade corrections, has mispelled words, and/or been copied over so many times that you can barely read it. How does this look to bingo players, especially new ones who've never played at this location? As simple as it is, a professional looking bingo program is sometimes overlooked. However, it shouldn't be.
Would you eat at a restaurant if you could barely read the menu? Well, why should your bingo program be any different? Like a menu at a restaurant, your bingo program is often your first line of communication with your bingo players and bingo workers. It guides your players and staff for the evening, telling them what they will be doing, where, when, how and why. Your bingo's image is determined in part by how professional your bingo program looks.
When creating your bingo program:
1. Take your time. Work through your bingo program and describe your bingo paper and bingo games clearly. Make it as easy to follow as you can.
2. Have it printed on quality paper that looks nice. Do not print it on some dirty paper you found in a cupboard somewhere.
3. Use a professional copier. Do not use someone's old fax machine to make copies.
You could sell your bingo paper at the lowest prices. You could carry the largest selection of bingo supplies . But, if your bingo program looks horrible, you'll still lose some potential bingo players who can't understand your bingo games.
One way bingo players will know that you care is by the quality of your bingo's program. Sloppy bingo programs like someone wearing sloppy clothes communicate a lack of professionalism and will turn bingo players off. While a clean, neat, well-described bingo program can be another valuable tool that can be used when marketing your bingo to bingo players.
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