Monday, February 25, 2008

Bingo Managers: Listening to Your Players Too Much May Spell Disaster for Your Bingo

In today's competitive bingo environment, it is more important than ever for your bingo to open to changing up some of your current games or bringing in new games. If your bingo faces intense competition from other bingos, you may need the ability to quickly modify your game or you could be left behind.

One thing that frequently prevents bingo chairs from making needed adjustments, or embracing new products is the fear of their players. I often hear from chairpeople who want to modify theirprogram, but decide against it after putting their ideas to a vote from their players. Some chairpeople eve think it's best to let their players decide what changes, if any, should be made.

Unfortunately, bingo players are human just like everyone. If you let them, they'll often vote for, or against, changes based upon what's best for them, and not what's best for your bingo.

Asking your players how to run your game is kind of like a shop owner asking his customers what prices he should charge. If Wal-Mart asked its shoppers what they should be charged for products, they'd probably have a lot of happy customers. But, they'd probably also end up out of business.

Of course, I'm not saying you should never listen to your players, but do so with a grain of salt. Obviously, you should always address complaints and try to carry the latest in bingo supplies, but don't let customer "suggestions" take over your bingo. Frequently, your most vocal players simply don't speak for the all of your players. And, the majority should be what you're most concerned with.

Trust me, your bingo players will let you know how much they like your bingo through their attendance and spending. Those two things, above everything else, should be your biggest concerns when deciding what is right for your bingo.

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